![]() But developing an Android TV app sometimes becomes tricky due to a completely unique set of must-have features, challenges with backend integration, and demand for enhanced control. ![]() This clearly shows how lucrative the Android TV market is, especially when it comes to having an Android TV application interface for your global OTT platform. In recent statistics released by Statista, revenue generated through OTT videos is set to overtake the revenue generated through conventional TV shows by 2027, and that too by large numbers. Besides the deep penetration of smartphones as personal content consumption devices, audiences prefer the big screen of a TV for the wholesome experiences when it comes to video OTT content.
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